Find out how you can benefit from CRM
Relationships
Let’s focus on the “R” in “CRM”. Relationships are by far, the most important part of the trendy acronym – CRM.
Why? Because relationships are a bridge between your business offering and your customers’ needs.
The majority of businesses that consider adopting a CRM system, first and foremost, are looking for a way to improve the quality and consistency of their relationships with customers and build customer loyalty.
This means that they want to improve their core business processes – managing contact information and streamlining their relationships.
Benefits
Top Features
Customer Satisfaction
Benefits
Benefits
There are many benefits of a robust CRM system, a lot of which make for savings in many areas, be it time, cost or sanity. A well implemented CRM system will work for you, so take advantage by greatly improving the following:
- Knowledge
Empower your business with improved all round knowledge and visibility of customer activities, bringing realisation to the term ‘everyone is a salesperson’. - Segmentation
Implement better segmentation of your customer data to ensure people only have control over what they need. This in turn drives efficiency and accuracy across the board. - Customer Retention
Maximise your customer retention by ensuring all activity is recorded and managed efficiently. Whether that be the sales process, customer service issues or general communication. A looked after customer is a happy customer. - Anticipate Better
With full visibility of all customer-related processes you can better anticipate the needs of your customers which leads to building meaningful, long-term relationships. - Communication
A CRM system will, by definition, lead to better all-round communication, both internally and externally.
Top Features
Top Features
A CRM solution has a wealth of core features that can be utilised to improve all manner of processes throughout a business. The most frequently requested features from CRM users are listed below. Now imagine for a moment you had a single system that could provide all of these key features and more!
- Contact Management
- Track Interactions
- Scheduling/Reminders
- Pipeline Monitoring
- Sales Automation
- Email Marketing
- Lead Generation
Customer Satisfaction
Customer Satisfaction
Better relationships lead to higher customer satisfaction.
As your company grows, so does your customer database. Eventually it becomes more and more difficult to centralise and streamline your communications with both potential, and existing customers. Important conversations are hidden in emails, scattered around in spreadsheets, lost on Post-It notes, ultimately leading to patchy and inconsistent interactions with customers.
The end result, put simply, is your business losing money.
Don’t worry! The answer to this problem could be a CRM system.
- Customer Retention
- Customer Satisfaction
- Sales Revenue
- Upselling/Cross-selling
More Benefits
A customer is more than just a sales opportunity.
You can have the most amazing product to offer, but if you don’t treat your customers right, you won’t sell a thing! That’s why building good relationships with them is every business’ number one priority. This is exactly what a CRM system does best – helps you maintain great relationships with customers, by treating each and every one individually, not forgetting about them, and being there when they need you.
Also, in the face of privacy laws, a GDPR-compliant CRM system is a powerful tool to strengthen your bond with your customers, as it will build deeper trust with your contacts since their personal information is going to be handled securely and professionally.
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